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Welkom bij TAG Heuer - Bazel 2009
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TAG Heuer Monaco - 40 Years of Legend
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Monaco Calibre 11 - 1969 - 2009

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After its scene-stealing debut on Steve McQueen’s wrist in Le Mans, the TAG Heuer Monaco, the square-cased icon of sporting glamour that captured the spirit of an era and changed forever the face of luxury Swiss watchmaking, remains as cool and cutting-edge as ever. The Monaco: Avant-Garde Style and Performance, Squared. Launched simultaneously in Geneva and New York on March 3rd, 1969, the Monaco caught the watchmaking world by storm. The provocative look of the timepiece, with its fire-red chronograph hand, metallic blue dial, domed crystal, and big, squared-off case represented a complete break with the conventional codes of watch design aesthetics. Equally radical was the engineering required to ensure the chronograph’s perfect water-resistance — a world first for a square-shaped timepiece. But what was ticking inside was even more revolutionary: the famous self-winding Chronomatic “Calibre 11”, the first self-winding automatic chronograph movement with microrotor, so precise it rivals to this day the exacting standards of professional chronometer instruments. For Le Mans, Steve McQueen’s source of inspiration was his friend, Jo Siffert, the Swiss racecar legend who in 1969 became the first-ever driver sponsored by a watch brand, Heuer. The Heuer Monaco had just been launched and so impressed McQueen that he insisted on wearing it in the film.	The Monaco became the preferred chronograph of the racing and fashion world — another world first. Its unique, uncompromising geometry started a trend toward “shaped” watches. Instantly recognizable, often copied, never equaled, the “McQueen Monaco” (Model 1133B) is one of the most highly prized pieces in the international vintage markets. Demand far exceeds supply — only a handful is known to still exist, all in the hands of well-informed collectors. Ever since, the Monaco's emblematic square-shaped dial has been synonymous with TAG Heuer's innovative aesthetic. Reissued in 1998 in a limited edition of 5,000, it was entirely redesigned in 2003, refitted with a 7-row steel bracelet of square links echoing the daring aesthetics of the case. The watch became a must-have among racing purists and collectors, but it also surprised the industry by becoming the huge breakout fashion hit of the year, adored by haute couture and Hollywood. The re-interpretations that followed were even more revolutionary. 1969-2009: To commemorate this historic anniversary, TAG Heuer has proudly republished this iconic blue-dial timepiece in a limited series of 1,000 pieces with an exclusive case back signed by Jack Heuer and engraved in honour of its mythical ambassador Steve McQueen. Outfitted with the Calibre 11 movement, its other classic features include pushbuttons at 2 and 4 o’clock, crown at 9, counters at 9 and 3, hand-applied date window at 6 o’clock, and diamond-tipped horizontal hours indexes.
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Monaco Calibre 12
Monaco Calibre 12
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Monaco Calibre 12
(nu op voorraad bij QP)
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aquaracer500
Aquaracer 500M Calibre 5
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Aquaracer 500M Calibre 5
With the new AQUARACER 500M CALIBRE 5, the latest addition to the Aquaracer collection, TAG Heuer delivers its most remarkable watersports watch to date. It is outfitted with the superlative characteristics that have come to represent both the essence of the TAG Heuer brand and the crucial features of all professional sports watches. Resolutely masculine design, professional technical specifications, and upscale finishing: the TAG Heuer AQUARACER 500M CALIBRE 5 pushes sportswatch to new levels of performance and luxury.	The TAG HEUER AQUARACER 500M CALIBRE 5 is a high-tech, high-performance diving instrument made to last forever, and a prestigious design object of superlative luxury style. Technically advanced, masculine and authentic: these are the key words for a new TAG Heuer time instrument embodying the very spirit of the depths.
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monacoconcept
Monaco Twenty Four Concept Chronograph

Monaco Twenty Four Concept Chronograph
The star of the show is this latest groundbreaking concept watch based on the mythic Monaco. The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback. The components are further insulated against shock and torque by a new “composite filter” material used in aerospace and auto racing.	Custom built in industrial-grade tungsten, the three arrows of the oscillating weight echoes a GT car's chrome mags. The large-faced, black-textured dial bears an oversize "24" at 12 o'clock, in honour of the 24 of Le Mans, and the iconic blue and orange livery of Gulf Oil – the same colours TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans. Water resistant to 100 metres, with anti-reflective double-sided treatment on the curved sapphire scratch-resistant crystal glass to ensure the best readability, this is TAG Heuer’s R&D team’s most daring creation to date.
>>> zie hier de presentatie <<<
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